From selling products through major retailers to leading local operations within global companies. Building from zero, improving businesses, and remaining accountable through restructuring and wind-down. These are previous roles, not 2122 client engagements.
JV Co-founder · Mexico Country Manager
A water-delivery model from Kenya meets a publicly listed Mexican water-solutions group.
As the operator in Mexico, I helped bring the joint venture to signature and defined how the business would work. The JV was signed; the launch did not proceed: the discovery work pointed to the U.S. as the stronger first market.
Explore the experience ↗Advisor
Advisor, introducing iVoy's clients to clicOH after the sale of iVoy's API integrations.
CRO → CEO
Backed by Northgate Capital, DILA Capital, and Cometa.
As CRO, I took charge of sales and customer success and, working with the team, brought the on-demand business to profitability within 45 days. As CEO, my responsibilities included restructuring, the sale of two businesses, the closing of the company, and continued involvement in formal bankruptcy proceedings in Mexico (concurso mercantil).
Explore the experience ↗First employee → Country Manager
Backed by Mubadala, Abu Dhabi's sovereign investment company, and VNV Global.
I was the first employee in Mexico and built the local business over roughly six years. Working with headquarters, fellow country managers, and global leadership meant connecting Mexico's reality with the wider company's goals across cultures and time zones. I left a profitable, cash-flow-positive operation with a team capable of running it independently.
Explore the experience ↗Earlier career
Bringing watch brands, including Danish Design, Chrysalis, and Technosport, into Mexico, and selling products through major retailers and in telecom. Motorcycles, watches, jewelry, mobile phones, logistics services, technology, and entire business units.
Every business has given me something new to understand and people to learn from. Through 2122, I bring that experience together with trusted collaborators to help other companies build what comes next—adapting a model to the market, working with headquarters, building commercial relationships, and developing teams with clear responsibilities.
Tell us what you want to build, what needs to change,
or where you need help moving forward.