Experienced leadership.
A partner on the ground.
We work with founders, investors, and leadership teams to build, operate, and improve businesses in Mexico—from the first market decisions to the realities of running the company.
Led by Iñaqui de la Peña: first employee of Borzo in Mexico, later CRO and CEO of iVoy.
Find where we can help ↘Understand the market, test the model, and build a practical route to launch. We connect commercial relationships, the local team, and the foundations of an operation.
How we approach entering Mexico ↗Mistakes to avoid ↗Opening a bank account ↗
A new business unit, an opportunity for growth, or an operation that needs to change. We get inside the business with your team, understand the economics, and turn decisions into action.
Whether you are starting with AI or already using it, we help organize the knowledge, business rules, and decision criteria your team relies on. That gives AI the context it needs and helps us identify which parts of the work are worth automating.
An AI and automation assessment is also available as a standalone engagement.
Decide who you need, when they should join, and what they need to accomplish. Before any search, we study what you are looking for, what budget you have, and what that profile costs in Mexico. Our talent work draws on more than fourteen years of experience in talent roles within major global financial institutions and international executive search firms, working with senior leaders across Mexico and Latin America.
We bring together trusted professionals and operating partners with whom we have built and managed businesses before.
We speak with the people who know the business: employees, customers, suppliers, partners, investors, and leadership. We review the numbers and spend time in the operation.
Then we test what we think we know. Form a hypothesis, run an experiment, measure, and adjust. We challenge ideas with evidence and work through decisions with the team.
Clear goals. Shared understanding. Responsibility for moving forward.
From selling products through major retailers to leading local operations within global companies. Building from zero, improving businesses, and remaining accountable through restructuring and wind-down.
Backed by Northgate Capital, DILA Capital, and Cometa.
From winning back the confidence of global customers to leading a restructuring and wind-down.
Explore the experience ↗Backed by Mubadala, Abu Dhabi's sovereign investment company, and VNV Global.
Six years building a business in Mexico, learning across a global company, and developing a team that could lead without me.
Explore the experience ↗A husband, a father of two,
and the founder of 2122 Holdings.
I grew up around entrepreneurship, learning from my family and the people who took the time to teach me. I have sold motorcycles, watches, jewelry, mobile phones, logistics services, technology, and entire business units.
Every industry has given me something new to understand and people to learn from. I enjoy getting inside a business and building with the people around me—teams that challenge my thinking, take ownership, and grow.
My wife and her career taught me how to build teams. She has brought key talent into companies, and 2122 draws on those years of experience in finding, assessing, and bringing the right people into a business.
2122 brings that experience together with trusted collaborators to help other companies build what comes next.
Tell us what you want to build, what needs to change,
or where you need help moving forward.