ABOUT

Iñaqui de la Peña

Founder of 2122 Holdings. An operator who has built, improved, and closed businesses in Mexico.

Portrait of Iñaqui de la Peña, founder of 2122 Holdings

What I do

I work with founders, investors, and leadership teams to build, operate, and improve businesses in Mexico, from the first market decisions to the realities of running the company. I take operating responsibility when the mandate calls for it, and I advise when the team is ready to run on its own.

Where I have worked

  • PowWater and Rotoplas (2026). Co-founder and Mexico Country Manager of the joint venture between PowWater and Rotoplas, as its operator in Mexico. Read the experience ↗
  • iVoy (November 2022 to May 2025). CRO from November 2022 and CEO from May 2024, then involved in the bankruptcy proceedings (concurso mercantil). Read the experience ↗
  • Dostavista, later Borzo (November 2016 to November 2022). First employee in Mexico; legal representative through December 2024. Read the experience ↗
  • clicOH (May 2025 to January 2026). Advisor, introducing iVoy’s clients.
  • Earlier. Bringing watch brands, including Danish Design, Chrysalis, and Technosport, into Mexico, and selling products through major retailers and in telecom.

How I work

I start with questions. I speak with employees, customers, suppliers, partners, investors, and leadership, review the numbers, and spend time in the operation. Then I turn what I learn into hypotheses, test them, and adjust, working through decisions with the team and making responsibilities clear.

In the press

Press and interviews relate to my work at Dostavista and Borzo.

Speak with people who have worked with me

Investors, founders, managers, peers, direct reports, and clients can speak about working with me. Request a reference ↗

The person behind 2122

Iñaqui de la Peña with his wife and two daughters, whose faces are blurred

I’m a husband, a father of two, and the founder of 2122 Holdings. I grew up around entrepreneurship, learning from my family and the people who took the time to teach me. My wife and her career taught me how to build teams, and 2122 draws on those years of experience in finding, assessing, and bringing the right people into a business.

2122 brings that experience together with trusted collaborators to help other companies build what comes next.

Let’s talk

What are you working on?

Tell us what you want to build, what needs to change, or where you need help moving forward.

Let’s talk ↗